Foresight Group backs UK marketing group Connective3 to fund AI and global expansion
What's the deal? Connective3Dealroom has a profile for this one. Try Dealroom →, a UK demand and performance marketing group, has secured growth equity investment from Foresight GroupDealroom has a profile for this one. Try Dealroom →. The Leeds-based company will use the capital to build out its proprietary AI platform, expand internationally, and pursue acquisitions.
What does Connective3 do? Founded by Tim GriceDealroom has a profile for this one. Try Dealroom →, it employs more than 140 specialists across Leeds, Manchester, and London. It works with brands including HSBCDealroom has a profile for this one. Try Dealroom →, AdobeDealroom has a profile for this one. Try Dealroom →, and Wren KitchensDealroom has a profile for this one. Try Dealroom →, uniting brand building, demand generation, and performance marketing into a single approach.
What's the endgame? At the centre of the plan is C3X, Connective3's AI platform that connects data, insight, and activation across marketing channels. "Our ambition is to build the world's leading Demand + Performance marketing group," said group chief executive Tim GriceDealroom has a profile for this one. Try Dealroom →.
What's the investor's angle? Foresight will provide strategic support and access to its network alongside the capital. "Connective3 is exactly the type of business we look to back at Foresight," said Tavia Sparks, a director at the firm, citing its "ambitious management team" and "strong track record."
The signal: The deal fits Foresight's recent push into scalable, tech-enabled UK growth companies. The firm committed around £60 million across the UK and Ireland in the third quarter of 2025 alone, backing ventures from deep-tech spinouts to automation software.
Why now? Connective3 argues the divide between demand generation and performance marketing is disappearing as AI reshapes the customer journey. The bet reflects continued investor appetite for data-driven agencies positioned for the AI era.
Read more: Foresight Group
Image credit: learn_tek
