Supply6 raises Rs 48 crore led by Unilever Ventures to scale daily supplements

What's the deal? Indian daily supplements brand Supply6Dealroom has a profile for this one. Try Dealroom → has raised Rs 48 crore ($5.76 million) in a Series A round led by Unilever VenturesDealroom has a profile for this one. Try Dealroom →.

ZeropearlDealroom has a profile for this one. Try Dealroom → VC and actor-entrepreneur Kriti SanonDealroom has a profile for this one. Try Dealroom → also joined the round.

The company will spend the capital on product innovation, clinical research, supply chain, and expansion across direct-to-consumer, marketplace, and quick-commerce channels.

Why now? Supply6 is scaling fast, operating at an annualised revenue run rate of Rs 75 crore and expecting to hit Rs 100 crore within three to four months.

Its flagship product, Supply6 360, packs more than 63 ingredients — including probiotics, micronutrients, and adaptogens — into a single supplement. Two flagship products drive 80% of revenue.

“We started Supply6 because getting high-quality daily supplements shouldn’t require a cupboard full of products or hours of planning,” said co-founder and chief executive officer Vaibhav Bhandari.

What could go wrong? Heavy reliance on two products is a risk. As Zeropearl VC founder Bipin Shah noted, 80% of revenue comes from just two items.

New formats, markets, and channels will test whether the brand can broaden its appeal beyond its core range.

The signal: Unilever Ventures, the corporate investment fund of the consumer goods giant, is placing an early-stage bet on a market where daily supplements are increasingly sold through sachets and quick-commerce rather than pharmacy shelves. Adding angel investor and Bollywood actor Kriti Sanon to the cap table signals a play for the celebrity-driven brand-building that dominates India’s direct-to-consumer wellness scene.

Read more: Economic Times

Image credit: Clean Wal-Mart