Hypefy raises $7.2M to put influencer campaigns on autopilot
What's the deal? Croatian startup HypefyDealroom has a profile for this one. Try Dealroom → has raised $7.2 million in a Series A round to expand its platform that uses AI to automate influencer marketing campaigns.
AYMO VenturesDealroom has a profile for this one. Try Dealroom → led the round. Existing backers Interactive Venture PartnersDealroom has a profile for this one. Try Dealroom →, Oktogon VenturesDealroom has a profile for this one. Try Dealroom →, and EuroventuresDealroom has a profile for this one. Try Dealroom → joined, alongside earlier investors Fil Rouge CapitalDealroom has a profile for this one. Try Dealroom → and angel Dražen Pehar.
Founded by Stjepan Zelić, Hypefy manages the full lifecycle of a campaign: creator discovery, outreach, pricing, contracting, content review, performance tracking, and payments.
Brands keep control over briefs, budgets, and approvals while the platform handles the operational work.
Why now? Influencer marketing keeps growing, but campaign execution stays largely manual. Brands and agencies still juggle spreadsheets, messaging, and disconnected tools to manage creator partnerships.
That repetitive work multiplies across every market a brand enters. Hypefy aims to collapse it into one automated workflow.
The raise follows a $1.75 million seed round last year. To date, the company has supported thousands of campaigns across 43 countries, generating more than 700 million impressions.
Its client list includes NIVEADealroom has a profile for this one. Try Dealroom →, UnileverDealroom has a profile for this one. Try Dealroom →, PhilipsDealroom has a profile for this one. Try Dealroom →, PepsiCo, McDonald's, and Samsung.
What could go wrong? Hypefy is building from Croatia, outside the usual AI and adtech hubs, and now plans to scale into the US and other competitive markets.
"We started from Croatia, outside the usual AI and adtech hubs, but from day one we built for global campaigns," said Zelić, chief executive officer and co-founder.
The new funding will support product development, international expansion, and team growth across Europe and the US.
The signal: Hypefy is still an early-stage company, yet its Series A more than quadruples last year's $1.75 million seed — a sign investors see room for managed creator marketing to become a defined category. With existing backers Interactive Venture Partners, Oktogon Ventures, Euroventures, and Fil Rouge Capital all returning alongside new lead AYMO Ventures, the round signals conviction that adtech infrastructure can scale globally from Croatia.
Read more: Tech.eu
Image credit: Generated with Gemini
