JPalmer Collective closes $2.5M asset-based working capital facility for Rambler

What's the deal? JPalmer Collective (JPC), an asset-based lending firm, closed a $2.5 million working capital facility for Rambler, a Texas-based sparkling mineral water brand.

The debt funding gives Rambler liquidity to expand its retail footprint across new and existing markets.

Why now? Rambler is scaling its national distribution, including a growing relationship with sales agency AcostaDealroom has a profile for this one. Try Dealroom →.

"Rambler has built something special, a brand that delivers both on taste and purpose," said Jennifer Palmer, JPC founder and chief executive officer. "With new distribution momentum we see a clear path for continued expansion."

What could go wrong? The sparkling water category is crowded and fast-changing, and asset-based debt adds repayment pressure as Rambler chases growth.

Founder and chief financial officer Jeff Trucksess argues the brand is well placed, as consumers shift toward "higher-quality products with more flavor, substance, and functional benefits."

The signal: As an early-stage brand, Rambler is leaning on asset-based debt rather than dilutive equity to fund its national push — a financing route that lets founders preserve ownership while scaling distribution through partners like Acosta. The deal fits JPC's corporate-lending focus on high-growth, women-led and natural products companies, a niche tracking investor appetite for consumer brands tied to sustainability and US sourcing.

Read more: ABF Journal

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