Orderful raises $35M Series C to rebuild EDI with AI
What's the deal? Orderful has raised a $35 million Series C, led by Koch Disruptive TechnologiesDealroom has a profile for this one. Try Dealroom → with continued participation from NewRoad CapitalDealroom has a profile for this one. Try Dealroom →.
The startup is betting against the decades-old service model behind Electronic Data Interchange (EDI), the system that has run global trade for 40 years.
"EDI has been broken for 40 years," said founder and chief executive officer Erik KiserDealroom has a profile for this one. Try Dealroom →. "Not because the problem was unsolvable, but because no one was willing to rebuild it from the ground up."
Why now? Orderful launched Mosaic, its AI-native EDI tool, in December 2025.
Mosaic reads each trading partner's specification, generates compliant maps, and maintains them automatically. Work that took the industry three months or more now takes under a week.
That speed undercuts the legacy fee model, where revenue depends on complexity staying unsolved.
For comparison, SPS Commerce, the largest publicly traded pure-play EDI company, made $751 million in revenue in 2025, 96% of it recurring from customers paying for full-service integration.
The signal: Lead investor Koch Disruptive Technologies tested Orderful inside its own operations before backing it — KBX Logistics, the transport arm of parent Koch IndustriesDealroom has a profile for this one. Try Dealroom →, is already a customer — making this round as much a strategic validation as a financial one. For a breakout-stage company positioning itself as supply chain infrastructure rather than a managed service, that insider conviction signals where Koch's broader network could push Orderful's commercial expansion next.
Read more: FreightWaves
Image credit: "Distribution centre" by Nick Saltmarsh is licensed under CC BY 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by/2.0/.
