L Catterton takes minority stake in celebrity-founded haircare brand Rōz
What's the deal? L CattertonDealroom has a profile for this one. Try Dealroom → has taken a significant minority stake in RōzDealroom has a profile for this one. Try Dealroom →, a haircare brand founded by celebrity hairstylist Mara Roszak.
Terms weren't disclosed, but industry sources estimate Rōz's annual sales fall in the $20 million to $40 million range. Existing investors Silas CapitalDealroom has a profile for this one. Try Dealroom → and G9 VenturesDealroom has a profile for this one. Try Dealroom → joined the growth equity round.
The capital will fund retail and salon distribution, product development, and team expansion.
Why now? The deal lands amid strong demand for leading haircare assets and a market obsessed with separating durable brands from fleeting ones.
Rōz has grown fast. It reached around 200 SephoraDealroom has a profile for this one. Try Dealroom → doors in just over a year and sells through more than 300 salons, with retail sales up 136% year over year as of June 6.
It follows L Catterton's funding of Remedy, another brand built on founder expertise — in that case, dermatologist Muneeb Shah. The firm believes brands rooted in founder authority hold a durable edge.
"We have been in pursuit of businesses with extraordinary founders that bring legitimacy to the brand formulation and conviction to the consumer," says Courtney Nelson, managing director at L Catterton.
What could go wrong? Rōz's 11-product assortment leans heavily on its hero, Milk Hair Serum, which is the first purchase for 46% of new customers.
That concentration carries risk if a single product loses momentum. Core items are priced from $32 to $52, with sales split evenly between direct-to-consumer and retail.
The signal: Backing an early-stage brand still pronounced more in salons than households, L Catterton — an investment fund with a track record of haircare exits — is doubling down on its thesis that founder credibility, not category timing, separates durable beauty brands from fleeting ones.
Read more: Beauty Independent
