Omni raises £11M Series A for vegan dog food

What's the deal? Omni, a London-based vegan pet food startup, has raised £11M ($14.5M) in a Series A round.

The round was led by IW CapitalDealroom has a profile for this one. Try Dealroom → and Redrice VenturesDealroom has a profile for this one. Try Dealroom →, with participation from RootBridge CapitalDealroom has a profile for this one. Try Dealroom →, Digitalis VenturesDealroom has a profile for this one. Try Dealroom →, and Lever VCDealroom has a profile for this one. Try Dealroom →. It valued Omni at around £30M ($39.7M).

Dragons' Den investor Deborah Meaden increased her stake, having first backed the company alongside Steven Bartlett in 2025.

Founded in 2020 by Guy Sandelowsky and Shiv Sivakumar, Omni sells vet-formulated plant-based dog foods, treats, and supplements.

Why now? Omni's sales have surged amid a boom in low-carbon pet food across Europe.

After its £75,000 Dragons' Den deal, sales jumped 130% and the company added 20,000 customers in three months. Revenue has since grown tenfold, from £1M to nearly £13M.

Omni will use the funds to expand across UK retailers, test the US market, and grow its team. It also plans to launch LeanPaws, an Ozempic-style weight-loss supplement for dogs, in 2026.

The product uses fibres and resistant starches that mimic GLP-1 effects. In a placebo-controlled trial, 77% of overweight dogs lost weight with virtually no side effects.

What could go wrong? US expansion is a notable risk, as Omni faces a new, competitive market far from its UK base.

LeanPaws also enters largely uncharted territory. GLP-1-style products for pets lack the regulatory and scientific track record of their human counterparts.

The signal: Omni remains an early-stage company, yet its backing reflects a maturing set of specialist investors — from generalist funds like IW Capital and Redrice Ventures to Lever VC, a dedicated alternative-protein investor. That mix signals confidence that plant-based pet food is moving from niche bet to scalable category.

Read more: Green Queen