Rentify raises $2m seed round to launch Earn AI rental-revenue platform
What's the deal? UAE proptech-fintech firm Rentify has raised $2m in seed funding to launch Earn AI, a platform that automates rental revenue management for landlords and property managers.
The round, backed by a syndicate of real estate and fintech investors, brings total funding to $2.5m after a $500,000 pre-seed in 2025.
Earn AI automates rent collection, tenant onboarding, payment reminders, and lease renewals. Five enterprise customers already use it, including Gargash Real Estate and New Star Property Management.
Why now? Rentify estimates landlords leave 8% to 14% of annual rental income unrealised through pricing lag, tenant churn, and payment leakage.
The launch marks the company's shift from payment infrastructure into a broader operating platform. It claims Earn AI is the region's first rental revenue tool built natively in Arabic and tailored to GCC tenancy structures.
"Most landlords can't answer the most basic question about their own portfolio: which unit is under-earning, and by how much," said co-founder and chief operating officer Rajneel Kumar.
What could go wrong? Earn AI's value rests on the data it has trained on, drawn from a portfolio of just five customers.
Scaling those models across new markets and tenancy systems may prove harder than within the UAE's familiar landscape.
The signal: The deal reflects a wider push to layer AI and embedded finance onto property management, turning back-office admin into autonomous systems. For an early-stage company that began with credit checks and payment infrastructure, the move to a full rental revenue platform marks an ambitious widening of scope — and a bet that GCC-native tooling can defend its turf against generic proptech rivals.
Read more: Gulf Business
