'Skibidi Toilet' studio Invisible Narratives lands $25M from BC Partners Credit and Verance Capital
What's the deal? Invisible NarrativesDealroom has a profile for this one. Try Dealroom →, the entertainment company developing movie and TV projects based on the viral YouTube phenomenon Skibidi Toilet, has raised $25M in funding from BC Partners Credit and Verance CapitalDealroom has a profile for this one. Try Dealroom →. The Santa Monica-based studio said the capital is tied to its majority acquisition of the Skibidi Toilet franchise.
Founded in 2018 by Adam Goodman, former head of Paramount Pictures and DreamWorks StudiosDealroom has a profile for this one. Try Dealroom →, Invisible Narratives helps digital creators build global franchises across film, TV, gaming, and licensing. Director Michael Bay serves as creative adviser.
The company also appointed Mark Shedletsky — a veteran of MTV and Simon Fuller's XIX EntertainmentDealroom has a profile for this one. Try Dealroom → who has built and sold several startups — as president to lead operations and identify new creator partnerships.
Why now? Skibidi Toilet has grown into a genuine cultural force: 47 million YouTube subscribers, over 20 billion views, and 8.7 billion visits across licensed Roblox experiences. Goodman said the company is "in active conversations with a number of studios and partners" about film and TV projects, calling the franchise "one of the most globally recognised original franchises" to emerge from the creator world.
BC Partners Credit envisions investing more than $300M into the creator economy through the Invisible Narratives platform over time — a signal that both firms see a much larger pipeline ahead.
What could go wrong? Translating internet-native IP into traditional entertainment is notoriously tricky. Viral popularity doesn't guarantee box office or ratings success, and Skibidi Toilet's absurdist appeal — a sci-fi saga about toilets with human heads battling cyborgs — may not travel smoothly to a two-hour film format. Choosing the wrong studio partner or losing the creator community's goodwill could undermine the franchise's momentum.
The signal: Invisible Narratives is still classified as an early-stage company on Dealroom, yet it has already attracted a $25M commitment backed by the promise of over $300M in future capital — an unusually large war chest for a studio built entirely around creator-native IP. That disparity underscores how aggressively credit and private equity firms are moving to financialise digital content before it reaches traditional screens, betting that audience scale on YouTube and Roblox can be converted into durable franchise value.
Read more: Variety
