Influish raises pre-seed round at Rs 25 crore valuation
What's the deal? InfluishDealroom has a profile for this one. Try Dealroom →, an Indian platform connecting content creators with brands, has closed a pre-seed round at a valuation of Rs 25 crore. Angel investors include Pankaj VermaniDealroom has a profile for this one. Try Dealroom →, co-founder of lingerie brand Clovia, along with Jeetendra Tewani and Sachin Harneja.
Founded by college dropouts Sankalp Nag, Tushar Jain, and Shivani Rajora, Influish launched in April 2026 and says it has already crossed 10 lakh (1 million) creators on its platform. It is part of the CoFounder Circle Accelerator, a venture-building platform founded by serial entrepreneur Darpan Sanghvi.
Why now? India's creator economy is expanding rapidly, but the space is plagued by fake metrics — paid boosts, inflated engagement, and numbers that don't convert. Influish says it uses official Meta APIs and profile analysis to validate every creator, ensuring brands see real data.
The platform offers Instagram automation, verified performance insights, educational content, and structured brand-collaboration workflows. Creators connect their Instagram through Meta's official API, access free tools on day one, and unlock premium features and brand collaborations on a paid tier.
What could go wrong? Influish claims profitability at the time of its raise and says it is growing revenues roughly 50% month-on-month through a zero-CAC model driven by viral content and agency-produced funnels. Those are bold claims for a platform barely two months old at the time of the raise — sustaining that trajectory will be the real test.
The startup is targeting Rs 100 crore in annual recurring revenue by December 2027, an ambitious jump from a pre-seed stage company. It also operates on a subscription model with an annual entry fee that converts to monthly billing — a structure that could face resistance as the creator base scales.
The signal: The raise reflects growing investor interest in creator economy infrastructure in India. Rather than betting on individual creators, capital is flowing toward platforms that promise to professionalise the ecosystem — standardising metrics, automating contracts, and adding transparency to brand deals. Nag said the capital will fund expanded product features, AI-powered tools, and agency dashboards with escrow payments and automated contracts.
Read more: The Economic Times
