eMabler raises €5.5M Series A to scale embedded EV charging

What's the deal? Finnish clean tech startup eMablerDealroom has a profile for this one. Try Dealroom → has closed a €5.5M Series A round led by Greencode VenturesDealroom has a profile for this one. Try Dealroom →, with participation from Swiss Post VenturesDealroom has a profile for this one. Try Dealroom →, Rethink VenturesDealroom has a profile for this one. Try Dealroom →, and Helkama Kiinteistöt. Public innovation programmes from Finland and the EU also contributed. The company plans to use the capital to expand into Germany and the UK while developing its software platform for smart, grid-friendly EV charging.

Why now? Europe's EV charging market is growing fast, but most providers still rely on standalone charging apps. eMabler takes a different approach: its platform lets companies embed charging services directly into their existing apps, loyalty programmes, and digital products. That makes charging feel like a native feature rather than a bolt-on.

The model is already working in Finland. Retail group S GroupDealroom has a profile for this one. Try Dealroom → integrated eMabler's technology into its ABC Charging service and customer loyalty app, capturing more than 50% of Finland's public charging market. Other customers include energy company NesteDealroom has a profile for this one. Try Dealroom → and parking operators AimoPark, TimePark, and EasyPark.

What could go wrong? Germany and the UK are crowded, competitive markets with entrenched players and complex regulatory environments. Replicating a Nordic success story in much larger, more fragmented markets is never straightforward — especially on a relatively modest funding round.

The signal: Swiss Post Ventures' participation hints at where EV charging is heading — logistics and fleet operators want software that slots into their own platforms rather than forcing drivers onto third-party apps. For Greencode Ventures, an investment fund backing an early-stage company like eMabler, the thesis is clear: as Europe's charging network scales, the winners won't necessarily own the hardware but the intelligence layer that sits on top of it.

Read more: Startbase

Image: Julian Herzog / Wikimedia Commons (CC BY 4.0)