Diamond Brew closes oversubscribed seven-figure pre-seed round

Diamond Brew, maker of America's first shelf-stable brewless coffee pod, has closed an oversubscribed seven-figure pre-seed round.

Investors include G/7 Venture StudioDealroom has a profile for this one. Try Dealroom → — joining as both investor and embedded strategic partner on brand, creative and growth — Filipp Chebotarev of Cambridge Companies SPG, Beckett Industries, SGL Acquisitions, music executive and strategic advisor Charlie Walk, Kingsland Capital Group, Nobel Partners, Daniel Faierman of Habitat Partners, and a group of NFL players including Sean Clifford and DeAndre Hopkins. The round also drew participation from CPG operators Alex Sourry, Lily Rogath and Dom Purpura.

Diamond Brew's trademarked hexagon pods use a proprietary flash-freezing process with liquid nitrogen to lock in freshly brewed espresso's full flavor profile, sealed in 100% recyclable aluminium. The crystals dissolve instantly in hot or cold water. The new capital will fuel new SKUs and channel expansion, including entry into the military channel via the Army and Air Force Exchange Service (AAFES).

Founder & CEO Douglas Yu logged over 2,000 hours on TikTok Live in 2025, building demand intelligence that informs every product decision. "Those 2,000 hours aren't just a content strategy, they're our R&D," said Yu. "Diamond Brew debunks decades of stigma around instant coffee and reinvents convenient gourmet coffee entirely."

Source: PR Newswire