AIM Solutions raises €500K pre-seed to scale AiDA, its AI receptionist for hotels

What's the deal? AIM SolutionsDealroom has a profile for this one. Try Dealroom →, an Italian startup incubated at Turin's I3PDealroom has a profile for this one. Try Dealroom → (Politecnico di Torino), has closed a €500,000 pre-seed round to develop AiDA — an AI platform that automates bookings and customer service for hotels. The round drew backing from Sotheby's International RealtyDealroom has a profile for this one. Try Dealroom →, several family offices, and angel investors from consulting, banking, and hospitality.

AiDA integrates voice, WhatsApp, web, and email to handle guest requests in 25 languages with response times as fast as two seconds. It converts phone calls into direct bookings and sends personalised follow-ups.

Why now? Hotels face chronic staffing shortages and rising labour costs, making AI-driven automation an increasingly attractive option. AIM Solutions says it closed the round just months after launching the product — a sign, chief executive Simone Russo argues, of strong early product-market fit.

"Closing this round so soon after launch shows not only investor confidence in our vision, but also the concrete value we're bringing to market," Russo said. "Our goal is to redefine hospitality through AI — making it more efficient, scalable, and accessible."

What could go wrong? Hospitality is a relationship-heavy industry where guests often expect a human touch. Convincing hoteliers — especially at the luxury end — that an AI agent can match that standard is a steep sell. The startup also faces competition from established property-management software vendors adding their own AI features.

With operations split across Palermo, Turin, and San Francisco, AIM Solutions will need to manage cross-continental coordination on a lean pre-seed budget.

The signal: Vertical AI agents — purpose-built for a single industry — are drawing early-stage capital as investors look beyond horizontal chatbot plays. Hospitality, with its high volume of repetitive guest interactions across multiple channels and languages, is a natural proving ground. The involvement of Sotheby's International RealtyDealroom has a profile for this one. Try Dealroom →, a corporate investor from the property world, suggests incumbents in adjacent sectors see hotel-facing AI as a near-term commercial opportunity rather than a speculative bet.

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