Italian traveltech startup Smartness raises €47M Series B
What's the deal? Smartness, an Italian traveltech startup, has closed a €47 million Series B funding round to fuel its expansion across Europe. The company operates in the travel technology space, building tools aimed at modernising how the industry works.
Why now? European travel is booming, and tech-driven platforms are capturing a growing share of the market. Smartness is using the fresh capital to scale beyond Italy and establish a wider continental footprint while demand for digital travel solutions remains strong.
What could go wrong? Expanding across Europe means navigating fragmented markets with different languages, regulations, and consumer habits. Competition in traveltech is fierce, with well-funded incumbents and other startups vying for the same customers.
The signal: Southern European startups are increasingly landing significant growth-stage rounds, a sign that the region's tech ecosystem is maturing. The deal also reflects continued investor appetite for traveltech, a sector that has rebounded sharply since the pandemic and is now attracting capital for next-generation platforms.
Read more: EU-Startups
