Sandwiche raises $265K to connect brands with nano and micro creators
What's the deal? Brazilian creator marketing startup Sandwiche has raised a R$1.5M (~$265,000) seed round led by Bossa Invest and Raio Capital. The funding adds to R$2M previously raised in an angel round backed by Anderson Chamon, co-founder of PicPay, and Gustavo Raposo, founder of Leve.
Founded in 2023, Sandwiche connects brands with nano and micro creators — influencers with roughly 5,000 to 50,000 followers. The platform has amassed 1 million registered creators.
Why now? Sandwiche pivoted in 2024 from a "store in bio" tool — which let creators centralise social media sales in one place — to a full creator marketing platform. The shift paid off quickly: in Q1 2026, Sandwiche's revenue already doubled its entire 2025 total.
The startup now serves 20 to 25 active clients including Mastercard, General Motors, and Emma Colchões. It has also begun expanding internationally — half of Emma Colchões' operations in Spain and Germany already run through the platform.
Most of the founding team came from PicPay. CEO Luiz Fernando Diniz served as chief product officer at the fintech for nearly five years. CPO Rodrigo Oliveira and CDO Diego Jovanholi are also PicPay alumni, joined by CTO Vagner Nascimento and CRO Marcos Fernandes.
What could go wrong? Sandwiche competes with established players like BrandLovers in the creator marketing space. Scaling internationally while still small adds operational complexity, and the nano-creator niche — while high-engagement — can be harder to monetise at scale than working with larger influencers.
The signal: Sandwiche's seed round reflects growing investor appetite for platforms that can operationalise the long tail of creator marketing — matching brands not with a handful of celebrities, but with thousands of nano and micro creators at scale. With revenue already doubling its 2025 total in Q1 2026 and early international traction in Europe, the startup is betting that the infrastructure layer connecting brands with small, engaged communities is still largely up for grabs outside the US.
Read more: startups.com.br
