Goldenpeak takes majority stake in media analytics firm Ampere Analysis
What's the deal? Private equity firm Goldenpeak has made a majority investment in Ampere AnalysisDealroom has a profile for this one. Try Dealroom →, a London-based data and analytics business serving the media, games, and sports sectors. It is Goldenpeak's first institutional investment in the company, which will also simultaneously acquire PlumResearchDealroom has a profile for this one. Try Dealroom →, an independent data firm focused on the global entertainment industry.
Ampere Analysis provides subscription-based market intelligence, audience insights, and monetisation strategies to major film and TV studios, technology companies, gaming groups, and sports organisations.
Why now? The investment comes as Ampere scales both organically and through targeted acquisitions. Goldenpeak said the UK data and analytics market is "rapidly expanding," with organisations increasingly prioritising data-driven decision-making.
"This partnership marks a new chapter for Ampere Analysis," said managing director Dan Stevenson. "We'll be able to broaden our capabilities, innovate faster and deliver deeper insights and greater value for clients."
What could go wrong? Integrating PlumResearch while absorbing a new majority investor introduces execution risk. Media and entertainment — Ampere's core client base — remains volatile, with studios cutting costs and streamers rethinking spend. A downturn in content investment could squeeze demand for the analytics services Ampere sells.
The signal: Ampere Analysis sits at early growth stage according to Dealroom, making Goldenpeak's majority stake a bet on scaling a niche data provider into a broader platform — a playbook increasingly favoured by PE firms targeting founder-led analytics businesses. The simultaneous bolt-on of PlumResearch, itself an early-growth OTT and TV audience measurement firm, suggests Goldenpeak sees consolidation opportunity in a fragmented media intelligence market where no single player has yet achieved dominance.
Read more: televisual.com
