GoBright acquires 12CU to bolster workplace occupancy tech

What's the deal? GoBright, a Dutch smart workplace platform, has acquired 12CU, a company specialising in occupancy measurement technology. The deal aims to give GoBright a complete occupancy sensing solution for modern workplaces.

Why now? Hybrid work has made office occupancy data critical for companies trying to right-size their real estate and optimise how spaces are used. Demand for sensor-driven workplace analytics has surged as organisations look for hard data to guide return-to-office strategies and cut costs on underused space.

The signal: The acquisition reflects ongoing consolidation in the smart workplace sector, where platform players are snapping up niche sensor and data companies to offer end-to-end solutions. As hybrid work becomes the norm, expect more deals combining software platforms with hardware-level occupancy intelligence.

Read more: gobright.com