Redwood Services acquires Sierra Platform, adding $100M+ in revenue
What's the deal? Redwood Services, a national home services platform based in Memphis, has acquired the Sierra Platform from SE CapitalDealroom has a profile for this one. Try Dealroom →. The deal brings five new partner companies, roughly 400 employees, and a portfolio serving more than 40,000 customers annually under the Redwood umbrella.
The Sierra Platform is a regional provider of residential HVAC, plumbing, and electrical services headquartered in Las Vegas, with operations across Nevada, Arizona, Idaho, and Colorado. In 2025, it surpassed $100 million in residential revenue and held more than 19,000 active membership agreements.
The five acquired brands — Brothers Plumbing, Heating & Electric (Denver), Russett Southwest (Tucson), Pioneer Plumbing (Tucson), Sierra Air Conditioning and Plumbing (Las Vegas), and Ultimate Heating & Air (Boise) — were all founded between 1947 and the early 2000s. Piper SandlerDealroom has a profile for this one. Try Dealroom → advised on the transaction.
Why now? The acquisition expands Redwood into three new markets — Las Vegas, Denver, and Boise — while deepening its presence in Tucson. These are among the fastest-growing metropolitan areas in the Southwest and Rocky Mountain regions, making them prime territory for residential services.
Redwood, founded in 2020, has built its model around acquiring local home services companies and pairing them with national-scale resources while preserving their local identity. The Sierra Platform deal is its largest to date.
What could go wrong? Integration is the perennial risk in roll-up strategies. Redwood is absorbing five distinct companies across four states, each with its own culture and customer base. RJ Magee, who currently leads the Sierra Platform, will join Redwood as senior vice president of operations to oversee the transition — but merging five businesses into one network without disrupting service quality or employee morale is no small task.
The signal: The home services sector remains a magnet for roll-up strategies, and Redwood's rapid expansion from a 2020 launch to a coast-to-coast platform — now absorbing US$64.7M-plus revenue portfolio — underscores how quickly consolidators can scale in a fragmented, recession-resistant market. SE Capital's exit after building the Sierra Platform also highlights the layered nature of private equity dealmaking in this space, where investment funds assemble regional platforms specifically to sell them to larger national acquirers.
Read more: globenewswire.com
