Sunrise Beverages acquires UK non-alcoholic beer brand Days

What's the deal? Sunrise BeveragesDealroom has a profile for this one. Try Dealroom → has acquired DaysDealroom has a profile for this one. Try Dealroom →, a UK-based non-alcoholic beer brand. The deal brings Days under the umbrella of a company focused on the growing alcohol-free drinks segment.

Why now? The non-alcoholic beer market continues to expand as consumer preferences shift toward healthier drinking habits. Brands in the space have attracted increasing interest from acquirers looking to capitalise on the trend.

The signal: Sunrise Beverages positions itself as an acquirer and developer of independent premium beverage brands, making this pickup a deliberate portfolio play rather than a one-off bet. With both companies still at the early growth stage according to Dealroom, the deal suggests that consolidation in the non-alcoholic drinks space is reaching earlier-stage brands before they have the chance to scale independently.

Read more: just-drinks.com