Selbetti acquires Zecode to deepen automation push in Brazil
What's the deal? SelbettiDealroom has a profile for this one. Try Dealroom →, a Brazilian technology group based in Santa Catarina, has completed its first acquisition of 2026 by buying Zecode TechnologyDealroom has a profile for this one. Try Dealroom → for an undisclosed sum. Zecode, which has over 25 years of experience in data capture, thermal printers, scales, and barcode readers, brings roughly R$25M in annual revenue and a team of more than 80 professionals serving over 55 clients.
Selbetti purchased Zecode from Beontag, a portfolio company of BTG Pactual. Zecode, headquartered in São Caetano do Sul, will join Selbetti's Label Solutions unit.
Why now? Selbetti is building what it calls an integrated technology ecosystem connecting physical operations with digital data. The company sees data capture and identification at the point of operation — in retail, logistics, and industrial settings — as an increasingly critical layer in supply chains.
"Our growth strategy has a very clear direction: building an integrated ecosystem that solves real business problems," said Selbetti chief executive officer Junior Selbach. "Zecode adds important expertise in operations that depend on precise data capture and operational continuity, especially in retail and logistics."
What could go wrong? Integrating a 25-year-old company with its own hardware and field-service operations is never simple. Selbetti must retain Zecode's client base while folding it into its broader platform — a process that could strain resources or distract from organic growth.
The undisclosed deal price also makes it hard to judge whether Selbetti paid a fair premium for a business generating R$25M in revenue.
The signal: Selbetti's acquisition of an early-growth specialist like Zecode underscores how mature Latin American tech consolidators are absorbing niche automation firms to build integrated platforms. With four decades of operations behind it, Selbetti is leveraging its scale to roll up data-capture and hardware expertise that would be slow to build organically — a playbook increasingly common as physical retail and logistics operations in Brazil demand end-to-end digital infrastructure.
Read more: startups.com.br
