Christchurch's Concentrate acquired by Australian digital services firm Ilaria

What's the deal? ConcentrateDealroom has a profile for this one. Try Dealroom →, a Christchurch-based revenue growth specialist and HubSpot services partner, has been acquired by IlariaDealroom has a profile for this one. Try Dealroom →, an Australian digital transformation, automation, and AI services firm. The deal was announced on May 11, 2026.

Why now? The acquisition signals Ilaria's push to expand its footprint in the New Zealand market while bolstering its HubSpot and digital services capabilities. For Concentrate, joining a larger organisation offers access to broader resources and a wider client base across Australasia.

The signal: Both Concentrate and Ilaria are classified as early-growth stage companies on Dealroom, suggesting this is a consolidation play between two smaller, complementary firms rather than a large-scale roll-up. With Ilaria positioning itself around AI-powered automation and strategic consulting, absorbing a dedicated HubSpot partner gives it a ready-made channel into New Zealand's B2B mid-market — a segment where demand for CRM and marketing automation continues to outstrip local supply.

Read more: concentrate.co.nz