Stone-Goff Partners backs 5Q Partners, adds One11 Advisors to proptech platform

What's the deal? Stone-Goff Partners, a private equity firm, has announced an investment in 5Q Partners and a simultaneous add-on acquisition of One11 Advisors. The moves expand Stone-Goff's proptech platform, combining two firms that serve the real estate technology sector.

Why now? The proptech market continues to consolidate as investors look to build scale through buy-and-build strategies. Pairing 5Q Partners with One11 Advisors gives Stone-Goff a broader service offering and a larger footprint in a sector where fragmentation still creates acquisition opportunities.

The signal: Private equity's appetite for proptech services firms remains strong. Roll-up strategies — where a PE firm acquires a platform company and bolts on complementary businesses — are increasingly common in niche professional services. This deal suggests investors still see room to consolidate and grow in the real estate technology advisory space.

Read more: benzinga.com