Wine dynasty Famille Perrin takes majority stake in French juice maker Alain Milliat
What's the deal? La Famille Perrin, the renowned French wine-producing family behind Château de Beaucastel in the Rhône Valley, has acquired a majority stake in Alain MilliatDealroom has a profile for this one. Try Dealroom →, a premium French soft-drinks and juice maker. The deal sees the Perrin familyDealroom has a profile for this one. Try Dealroom → expand beyond wine into the high-end non-alcoholic beverages segment.
Why now? The premium soft-drinks market has been growing steadily as consumers seek out artisanal, craft alternatives to mass-produced beverages. The no- and low-alcohol trend continues to reshape the drinks industry, making high-quality juice and soft-drink brands increasingly attractive acquisition targets for established drinks families looking to diversify.
The signal: Alain Milliat, still at the early growth stageDealroom has a profile for this one. Try Dealroom → according to Dealroom, represents a bet on scaling an artisanal brand with the distribution muscle of an established drinks dynasty. The Perrin family's move from vineyard to juice press mirrors a wider pattern of corporate investors in the drinks world diversifying into premium non-alcoholic categories as consumer spending shifts.
Read more: just-drinks.com
