Zill Consulting acquires Irish experience management firm Splitpin
What's the deal? Zill Consulting has acquired 100% of the shares in Splitpin Ltd, a leading Irish experience management and employee experience advisory firm. Dublin accountancy firm Cronin advised on the transaction, providing financial and tax advisory services including due diligence, deal structuring, and support on the share purchase agreement.
The acquisition strengthens Zill's position as the leading partner within the Qualtrics ecosystem while expanding its footprint across Ireland and the UK.
Why now? The deal reflects a broader strategic push by Zill to scale its offering in customer and employee experience consultancy. Splitpin is widely recognised as one of the original and most respected employee experience partners in the Qualtrics ecosystem, making it a natural fit.
The acquisition deepens Zill's expertise in employee experience advisory and delivery, expands its client base, and reinforces its presence in Ireland.
The signal: The acquisition underscores a consolidation trend among specialist consultancies orbiting major enterprise platforms like Qualtrics, where niche advisory firms are merging to build the scale and breadth of capability needed to compete for larger contracts. With employee experience increasingly central to corporate strategy, particularly across the UK and Ireland, the deal positions the combined entity to capture growing demand in a market where deep ecosystem expertise is a critical differentiator.
Read more: businessplus.ie
