Kopa.ai raises €2M seed to build agentic AI for e-commerce operations
What's the deal? Vilnius-headquartered Kopa.ai has raised €2M in seed funding co-led by XTX VenturesDealroom has a profile for this one. Try Dealroom → and Practica CapitalDealroom has a profile for this one. Try Dealroom → to build AI agents that autonomously run marketing, creative, budgeting, and store operations for e-commerce brands. London-based entrepreneur and Remagine VenturesDealroom has a profile for this one. Try Dealroom → partner Etan Ilfeld also participated as an angel investor.
Founded in 2023 by Donatas Benaitis and Vytautas Krutulis, Kopa.ai was shaped by operators who launched over 100 e-commerce brands generating between $300M and $400M in annual revenue. The platform connects directly to a merchant's store and tools, using AI agents to launch campaigns, reallocate budgets, generate creatives, and update storefronts without manual oversight.
The company plans to use the funding to deepen its AI infrastructure, expand its engineering team, and accelerate go-to-market efforts across Europe.
Why now? Kopa.ai became publicly available in December 2025 and hit €1M in ARR roughly six months later, serving over 2,000 customers. Total ARR across the wider business group now exceeds $2M.
The timing reflects a broader shift in e-commerce software — from dashboards and analytics to autonomous, agentic execution. As Benaitis put it: "Most e-commerce businesses could grow far faster if operational complexity wasn't holding them back."
What could go wrong? The competitive landscape is intense. Shopify continues embedding AI into core merchant workflows, while platforms like Triple Whale and Northbeam focus on predictive data and attribution. At the creative layer, Jasper, Klaviyo, and others compete to automate copywriting and campaigns.
Recent raises underscore the crowding: ZyG pulled in $60M from Accel for its agentic e-commerce OS, Chord raised $7M for an AI context layer unifying siloed systems, and Mega secured $11.5M for AI agents designed to replace growth marketing agencies. Against well-funded rivals, Kopa.ai's €2M war chest looks modest.
The signal: The wave of agentic AI startups targeting e-commerce suggests the industry is moving past tool fatigue toward full operational automation. Brands buried under disconnected software stacks — campaign management, creative testing, budget allocation, inventory — are ready to hand decisions to AI rather than hire more people.
Kopa.ai's bet is that operators who built and ran brands themselves can design a more holistic system than software-first founders. Whether a 360-degree approach beats specialised point solutions remains the open question, but the early traction — €1M ARR in six months — suggests merchants are willing to try.
Read more: Tech Funding News
