FunloomAI raises tens of millions of yuan in Pre-A to let anyone make playable games with AI
What's the deal? Beijing-based FunloomAI has closed a pre-A round worth tens of millions of yuan (RMB), led by Qinglan Family Office with Shanghai Angel ClubDealroom has a profile for this one. Try Dealroom → following. The round values the AI content co-creation platform at ¥200M (~$28M). Prior backers include MiraclePlusDealroom has a profile for this one. Try Dealroom → and Shanda Networks founder Chen Danian.
Founded in 2023, FunloomAI builds tools that let creators — even those with no coding or art skills — turn ideas into playable games. Its core product is an all-in-one AI engine that handles narrative, visuals, game mechanics, and interaction so creators can focus purely on storytelling.
Founder Wu Tong, a former UnityDealroom has a profile for this one. Try Dealroom → employee and game developer, leads a team whose chief technology officer came from Alibaba and whose chief operating officer previously ran Baidu's gaming division. The funds will go toward product development and hiring.
Why now? Since a cold-start test on March 15, over 5,000 creators have used the platform, attracting tens of thousands of players. One title alone — Chongzhen Simulator , set in Ming Dynasty China — drew nearly 20,000 players, a genre no traditional studio would have greenlit due to uncertain returns.
FunloomAI has already validated a pay-per-token model, with average daily spend hitting ¥25 per user. That early monetisation sets it apart from rival AI game platforms that rely on free access and struggle with retention.
What could go wrong? The platform currently focuses on text-based games and is working its way up to richer formats like RPGs. Visual auto-replacement and game-balancing systems are still in development. If those upgrades stall, the product could remain too niche to scale.
Pure AI game generation has also hit a ceiling: most users cannot write effective prompts, and end-to-end generation rarely produces polished results. FunloomAI acknowledges this, opting for an incremental approach rather than promising instant AAA-quality output — but that slower path demands patience from both investors and creators.
The signal: Wu Tong argues AI's biggest impact on gaming isn't efficiency — it's a shift in who gets to make games. When production costs drop low enough for individuals and tiny teams, long-tail genres that big studios would never approve suddenly become viable.
FunloomAI's early traction suggests real demand for a user-generated content model in gaming, powered by AI. If it can build a full creative-to-commercial loop — letting anyone create, publish, and monetise games — it could tap a market that traditional publishers have structurally ignored. The bet is that thousands of niche titles, made by ordinary creators, will collectively rival the output of large studios.
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