Bella Hadid's Orebella raises Series A to fuel global fragrance expansion
What's the deal? Orebella, the fragrance brand founded by supermodel Bella Hadid in 2024, has closed a Series A financing round to fund product innovation and international retail expansion. Silas CapitalDealroom has a profile for this one. Try Dealroom →, a firm focused on scaling consumer brands in beauty, wellness, and lifestyle, led the round. Existing investor Celebrands also participated.
Alongside the funding, the company appointed Anish Agarwal as chief executive officer. Agarwal brings over 20 years of experience across beauty and consumer companies, including senior roles at Colgate-PalmoliveDealroom has a profile for this one. Try Dealroom → and L'Oréal, and most recently served as chief executive of T3 MicroDealroom has a profile for this one. Try Dealroom →, where he expanded retail distribution through Ulta Beauty and Sephora.
"I was looking for a CEO who truly understands both sides, the discipline it takes to build a global business, and the magic behind creating a world-class experience for our community," Hadid said.
Hadid remains involved in scent development, formulation, and creative direction. Agarwal will work alongside her and general manager Alison Romash to lead the US-based company's next phase of growth.
Why now? Orebella has been building momentum since its 2024 launch, positioning itself around skincare-inspired, alcohol-free, vegan fragrances powered by a proprietary botanical base. It recently expanded its product line with Body & Hair Perfume Mists — a lighter format of its signature dual-layer formulation.
The Series A and leadership hire signal Orebella is ready to shift from startup mode to scaling internationally, with institutional backing to match.
What could go wrong? Celebrity fragrance is a crowded market with a mixed track record. Many celebrity-backed brands burn bright early, then struggle to sustain consumer interest once the novelty fades. Orebella's differentiation — clean, skincare-forward formulations — could help, but scaling internationally introduces complexity around distribution, regulation, and brand consistency.
The undisclosed funding amount also raises questions. Without knowing how much capital Orebella actually raised, it's hard to gauge how ambitious its expansion plans truly are.
The signal: Orebella's raise reflects a broader trend of investors backing celebrity-founded beauty brands that go beyond licensing deals. Unlike traditional celebrity fragrances slapped with a famous name, Hadid has positioned herself as a hands-on founder — a distinction investors increasingly value.
Silas Capital's involvement, along with the appointment of a seasoned operator from L'Oréal and Colgate-Palmolive, suggests the brand is being built for institutional scale, not just influencer hype. If Orebella can execute on its international plans, it joins a growing cohort of founder-led beauty brands — from Fenty to Rhode — proving that celebrity equity, paired with real product innovation, can sustain venture-grade growth.
Read more: TheIndustry.beauty
