Trinio raises R$32M seed led by Hi Ventures
What's the deal? TrinioDealroom has a profile for this one. Try Dealroom →, a São Paulo-based startup that uses AI to streamline e-commerce operations, has closed a R$32M seed round led by Hi VenturesDealroom has a profile for this one. Try Dealroom →. ActivantDealroom has a profile for this one. Try Dealroom →, CaravelaDealroom has a profile for this one. Try Dealroom →, Latitud, and GilgameshDealroom has a profile for this one. Try Dealroom → also participated.
Founded in 2022 by Theo Ribeiro and Pablo Staubli, Trinio builds software that integrates checkout, logistics, and store management for online retailers. It serves 50 clients, including Brazilian brands VivaraDealroom has a profile for this one. Try Dealroom →, Osklen, Reserva, and Asics.
The funds will go towards product development — chiefly TrinioOS, a platform that unifies Trinio's existing tools into a single operating system for e-commerce. The company aims to grow sevenfold and reach breakeven by 2027.
Why now? Brazil's e-commerce sector hit R$235.5B in revenue in 2025, up 15% year on year. As retailers increasingly blend physical and online channels, operational complexity has surged — and so has demand for tools that tame it.
Trinio says it grew its operations sixfold in 2025, driven largely by word of mouth. "We decided to focus on execution first," said Staubli, co-founder and chief operating officer. "The growth happened organically, pulled by big brands that attracted new clients."
What could go wrong? The e-commerce infrastructure space is crowded, with established players like VTEX already serving large Latin American retailers. Trinio will need to prove that its AI-first approach delivers measurably better outcomes to keep winning enterprise clients.
International expansion into Mexico and Colombia — also on the roadmap — adds execution risk for a team still scaling domestically.
The signal: The investor mix here is telling — Activant CapitalDealroom has a profile for this one. Try Dealroom →, a growth-equity fund focused on supply-chain and commerce infrastructure, is backing a seed-stage company alongside Latin America-native funds such as Latitud and Gilgamesh VenturesDealroom has a profile for this one. Try Dealroom →. That cross-border conviction suggests international investors see AI-driven e-commerce ops as an under-served layer in the region, not just a local niche. With Brazil's online retail market growing 15% year on year and already topping R$235.5B, the race to own the operating-system layer beneath Latin American commerce is heating up fast.
Read more: exame.com
