India's Yes Madam raises $5.2M for at-home salon expansion
What's the deal? Yes MadamDealroom has a profile for this one. Try Dealroom →, an Indian at-home salon and spa startup, has raised ₹50 Cr (about $5.2M) in its maiden institutional funding round from Info EdgeDealroom has a profile for this one. Try Dealroom → Growth Fund. The Noida-based company plans to use the capital to expand into new cities, upgrade its technology stack, and deepen its network of service providers.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam connects customers with at-home beauty professionals for services like waxing and facials. It operates through a partner network of over 12,000 providers across roughly 55 Indian cities, fulfilling around 700,000 bookings per month.
Why now? The startup was bootstrapped until this round and claims to be profitable, reporting revenue of ₹195 Cr in FY26 — up 107% from ₹94 Cr in FY25. Its EBITDA was expected to grow 368% year-on-year in FY26, building on ₹2.6 Cr in the previous fiscal year. It posted a profit of ₹1.8 Cr in FY25.
Yes Madam also appeared on Shark Tank India in 2024, raising its public profile. Beyond India, it plans to tap GCC and Southeast Asian markets for further growth.
What could go wrong? The at-home salon space is getting crowded. Yes Madam faces stiff competition from Urban Company, the dominant incumbent, alongside emerging players like GetLookDealroom has a profile for this one. Try Dealroom →, Swagmee, and GlamCode. Newcomer BilluCare has upped the ante by offering beauty services within 30–45 minutes, entering rapid-delivery territory.
The startup's revenue model — built on service commissions, product sales, and training fees — also depends heavily on scaling its private-label product line, including beauty devices. That's a different business with its own margin and distribution challenges.
The signal: Info Edge's Growth Fund backing a bootstrapped, profitable consumer services startup at the late growth stage underscores a shifting investor calculus in India — rewarding capital efficiency over blitzscaling. With Urban Company as the dominant incumbent, this bet suggests Info Edge sees room for a second scaled player in at-home services, particularly one with strong unit economics and nearly 80% customer retention.
Read more: inc42.com
