Nanum Vitamin secures pre-series A bridge investment from MYSC
What's the deal? South Korean startup Nanum VitaminDealroom has a profile for this one. Try Dealroom → has secured a pre-series A bridge investment from impact investor MYSCDealroom has a profile for this one. Try Dealroom → (MY Social Company). The funding amount was not disclosed.
Founded in 2023, Nanum Vitamin operates "Nabiyam," a digital welfare payment platform that lets vulnerable groups — including children at risk of food insecurity — access meals and resources at local shops without stigma. The platform connects to roughly 60,000 stores nationwide and has served over 30,000 children.
Why now? The investment follows Nanum Vitamin's selection for "MetLife Inclusion Plus 7.0," a financial inclusion and healthcare programme jointly run by MetLife FoundationDealroom has a profile for this one. Try Dealroom → and MYSC in 2024. The startup graduated from the incubation programme and passed subsequent review before securing this round.
Nanum Vitamin has been expanding quickly, partnering with multiple local governments — including Gyeonggi Province, Incheon, and several Seoul districts — as well as restaurant chains like Bon Dosirak and Hansot Dosirak. It was also selected for Shinhan Financial GroupDealroom has a profile for this one. Try Dealroom →'s impact incubating programme.
What could go wrong? The startup's model depends heavily on public-sector partnerships and government welfare budgets, making it vulnerable to policy shifts or budget cuts. Scaling a platform that integrates fragmented public and private welfare systems across different municipalities could also prove operationally complex.
The signal: Nanum Vitamin sits at the intersection of govtech and social fintech — a niche that remains underfunded relative to the scale of public welfare spending it aims to digitise. MYSC's backing as a dedicated impact investment fund underscores growing investor appetite for infrastructure plays that can channel fragmented public and private welfare budgets through a single platform, particularly as South Korean municipalities increasingly digitise meal-card programmes.
Read more: wowtale.net
