Icelandic Fintech Advise Secures $1.2M to Fuel Nordic Expansion with AI Financial Tool
Advise , an Icelandic financial intelligence platform, has raised $1.2M (166M ISK) in a seed round to accelerate its expansion into the wider Nordic market. The investment marks a critical milestone as the company officially launches its AI-driven decision-support tool in Norway and Sweden, featuring deep integrations with regional cloud accounting platforms including Norway's Tripletex and PowerOffice, and Sweden's Fortnox.
The round was led by Skyggnir , an Icelandic holding company with deep roots in the region's technology infrastructure. This latest injection brings Advise's total capital raised over the last two years to approximately $2.9M (400M ISK). Alongside the investment, Skyggnir CEO Ari Daníelsson has been appointed as the new Chairman of the Board.
Advise enters the broader Nordic market on the heels of explosive domestic growth. In Iceland, the platform has already captured a 10% market share among companies with more than 10 employees, serving over 1,000 executives.
By scaling into Sweden and Norway, Advise is targeting an audience roughly 50 times larger than its home market. The company has established a strategic regional hub in Stockholm and plans to announce a wave of local sales hires in the coming weeks.
"Advise has proven its product-market fit by becoming an essential tool for Icelandic executives. With this new capital, we are moving from proof-of-concept to aggressive regional scaling." — Ari Daníelsson, newly appointed Chairman
