Smart Glasses Maker Xreal Raises $100M as Competition Heats Up with Meta, Razer and Lenovo Innovations

Xreal, a pioneer in smart glasses, has raised $100 million in new funding as competition in AI-powered wearables continues to intensify. The funding was confirmed by co-founder and CEO Chi XuDealroom has a profile for this one. Try Dealroom → in an interview with Bloomberg Television. Xu said the capital came from a group of supply chain partners and other backers, though he did not disclose their names. Xreal is already valued at more than $1 billion .

The funding coincides with a busy period for the company. At the CES trade show in Las Vegas , Xreal announced two new pairs of smart glasses, including an upgraded entry-level model aimed at a wider consumer base. The company also said it has extended its partnership with Google , with the two firms collaborating on smart glasses running Google’s Android XR platform, which are expected to launch in 2026.

Xreal’s strategy is built around collaboration rather than full vertical integration. The company focuses on optical modules and chip development, while relying on partners like Google for artificial intelligence and operating systems. Xu said he believes this division of labor will lead to better hardware, as no single company can excel at every layer of the smart glasses stack.

The round comes as the smart glasses market attracts growing interest from both startups and tech giants. Meta has taken an early lead with its AI-enabled Ray-Ban glasses, while companies such as Razer and LenovoDealroom has a profile for this one. Try Dealroom → are exploring alternative wearable formats. Apple is also expected to enter the category, making smart glasses an increasingly contested space as companies race to define the next mainstream AI device.

Sources:
Bloomberg
Fashion Network

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