Meta acquires Limitless to strengthen its push into AI wearables

Meta has expanded its ambitions in AI hardware with the acquisition of Limitless, an AI device startup best known for its wearable recording pendant. The company, formerly called Rewind, announced that it would stop selling hardware and wind down many of its services following the deal.

Limitless built a pendant designed to continuously capture voice conversations and turn them into searchable memory—part of a growing wave of AI-enabled wearables. But increased competition from much larger players, including Meta and OpenAI, made it difficult for the startup to stand out. Founded by Dan Siroker, former Optimizely CEO, and Brett Bejcek, the company had raised over $33 million from investors including a16z, First Round Capital and NEA.

The acquisition suggests Meta is accelerating its transition from software-based AI assistants into real-world, personal computing hardware. Meta already markets its Ray-Ban smart glasses and is exploring other AI-first wearables through its Reality Labs division. While Limitless hinted that its technology will support Meta’s wearable ecosystem, the company didn’t indicate whether Meta plans to integrate the pendant itself.

Existing Limitless customers will keep support for one year and will no longer pay subscription fees. The company will also offer users the option to export or delete their data, addressing one of the most sensitive aspects of AI devices that capture real-world interactions.

By absorbing Limitless, Meta reinforces its vision of bringing “personal superintelligence” to consumers—a theme the company has repeated as it competes with OpenAI to define the next generation of personal AI hardware.

Source:
TechCrunch
Economic Times
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