Steven.com Raises Capital at $425M Valuation to Scale Its Creator-Economy Ambitions
In October 2025, entrepreneur and broadcaster Steven BartlettDealroom has a profile for this one. Try Dealroom → raised an eight-figure sum for his company Steven.comDealroom has a profile for this one. Try Dealroom → , valuing it at around €365 million (approximately $425 million) , led by Slow Ventures and Apeiron Investment Group . The funding consolidates Bartlett’s growing business empire — spanning media, technology, and venture investments — under a single holding structure.
Steven.com serves as the umbrella for Bartlett’s ventures, including the marketing firm FlightStoryDealroom has a profile for this one. Try Dealroom → , the podcast and audio network FlightCastDealroom has a profile for this one. Try Dealroom → , and the venture capital arm Flight FundDealroom has a profile for this one. Try Dealroom → . The company’s purpose, Bartlett has said, is to “build a Disney for the creator economy”: a multi-layered ecosystem where creators can develop intellectual property, scale their reach, and monetise through media, technology, and commerce.
Retaining over 90 percent ownership , Bartlett maintains near-complete control of the company, an uncommon arrangement for a business at this valuation. The new capital is expected to accelerate growth across Steven.com’s portfolio, with an emphasis on expanding production capabilities, developing creator-focused platforms, and investing in emerging consumer brands.
The raise positions Steven.com among Europe’s most valuable creator-economy ventures at a time when investors are showing renewed interest in professionalising creator-led businesses. The company’s structure reflects a wider shift: creators moving beyond personal content into full-fledged media and technology operations. Bartlett’s ability to turn his personal brand — built through The Diary of a CEO podcast and Dragons’ Den profile — into a scalable enterprise is seen as both a strategic advantage and a central test of the model.
Sources:
Steven Bartlett
Forbes
Tech.eu
EU Startups
Tubefilter
J.V.
