Snapmint Raises $125M Led by General Atlantic to Scale Its Instalments Platform

In October 2025, Indian fintech company Snapmint raised $125 million in a Series B round led by General Atlantic , marking one of the largest recent funding events in India’s consumer finance space. The round includes $115 million in primary capital to support expansion and $10 million in secondary share sales from early investors and employees.

Founded in 2018 in Mumbai , Snapmint enables consumers to make purchases and pay in interest-free instalments (EMIs) without using a credit card. Its platform integrates directly into online and in-store merchant checkouts, using proprietary underwriting and risk models to extend instant credit to millions of consumers, including those with limited formal credit histories.

The fresh primary funding will be used to strengthen Snapmint’s technology infrastructure , expand its merchant network across categories such as electronics, lifestyle, and travel, and deepen its risk analytics and credit decisioning systems . The company also plans to diversify its financial product offering beyond e-commerce instalments, targeting recurring services and offline retail transactions.

For General Atlantic , which has previously backed Indian fintech leaders including PhonePe and BillDesk, the investment represents a further commitment to the country’s fast-growing digital credit ecosystem. Snapmint’s model—offering affordable, transparent instalment options at the point of sale—aligns with broader shifts in India’s consumer economy toward embedded finance and digital-first credit access.

Sources:
General Atlantic
Tech in Asia
Fintech News
Entrepreneur
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