Banijay’s €3 Billion Move into Sports Betting with Tipico Acquisition
Banijay GroupDealroom has a profile for this one. Try Dealroom → has made what it is describing as the “largest acquisition in its history” by buying a majority stake in betting behemoth Tipico Group for €3 billion ($3.5 billion) , in a transaction that values the company at €4.6 billion .
This deal marks a significant step in Banijay’s diversification beyond television and entertainment into the sports betting and online gaming sector , an area it has steadily expanded through its existing gaming arm, Betclic Everest GroupDealroom has a profile for this one. Try Dealroom → .
Following the acquisition, Banijay’s gaming division—combining Tipico, Betclic , and other brands—is projected to generate around €3 billion in annual revenue and serve 6.5 million active users across Europe. The merged operation will also include more than 1,200 retail betting outlets in Germany and Austria and employ over 5,000 staff , creating one of the continent’s largest regulated gaming groups.
Banijay, best known for global television franchises such as MasterChef and Big Brother , is seeking to leverage its strong consumer brand presence and marketing infrastructure to drive cross-platform engagement between its media and gaming assets. Executives have described the acquisition as a natural extension of its broader strategy to integrate entertainment, sports, and interactive experiences under one group.
Expected to close by mid-2026, the transaction will consolidate Banijay’s position as a diversified European entertainment and gaming powerhouse , blending its global content production capabilities with the fast-growing digital betting sector. It underscores how major media groups are increasingly looking to the gaming and wagering industries as key sources of growth and audience engagement in a changing entertainment landscape.
