ŌURA’s $900M Raise Marks Its Transformation Into an $11B Health Powerhouse
ŌURA, maker of the smart ring that turned sleep tracking into a lifestyle, has raised over $900 million in new funding led by Fidelity, with participation from ICONIQ Capital, Whale RockDealroom has a profile for this one. Try Dealroom →, and Atreides ManagemenDealroom has a profile for this one. Try Dealroom → tDealroom has a profile for this one. Try Dealroom → . The deal values the company at around $11 billion — a staggering figure for a hardware startup that has evolved into one of the world’s leading consumer health platforms.
Since launching in 2013, ŌURA has sold more than 5.5 million rings , with more than half of those sales coming in just the past year. Revenue exceeded $500 million in 2024, doubling from the year before. The company expects to cross $1 billion in annual revenue in 2025 while continuing to grow profitably — a rare feat in the wearables space.
But the new capital isn’t just about growth; it’s about transformation. ŌURA wants to position itself not as a hardware company but as a preventive health platform , using AI and data science to connect personal insights with clinical health information. Its latest product updates — including the Oura Ring 4 Ceramic , new colorways, and Health Panels , a feature integrating lab results directly into the app — mark the beginning of that shift.
The company is also evolving its leadership. Longtime board member David Shuman steps in as chair, replacing Eurie Kim , while Wen Hsieh , a veteran in hardware and semiconductor investing, joins the board. Together, they’ll help steer ŌURA through its next phase: scaling a health-tech brand that sits at the intersection of lifestyle, science, and data.
For a company that began as a niche sleep tracker from Finland, ŌURA’s trajectory now points toward something much bigger — a future where a ring on your finger could become your most powerful health companion.
Source:
A.M.
