Kurd
Turns cottage cheese into a protein-rich, spreadable condiment built to replace mayonnaise.
The founders
BM
The company
Kurd is building a cottage cheese-based condiment designed to replace mayonnaise, positioned as a higher-protein, spreadable alternative. Planned launch flavours are Original, Garlic + Herb and Jalapeño, chosen with input from an early community.
Protein-consciousness has spilled from the gym into the fridge, and cottage cheese has become a mainstream ingredient rather than a diet-food relic. A condiment that turns that trend into an everyday mayonnaise swap fits neatly into where shopper habits are already heading.
Founded in 2026 by Ryan Hogan and Bryan MacDonald, the company is taking an unusually public route to launch, documenting formulation, food-safety testing and sourcing in a running "build log" rather than developing behind closed doors.
The founding team is building in public and organising an early community of "Founding Members" who vote on flavours, which suggests a genuine grasp of direct-to-consumer demand-building. As of August 2026 they're in the formulation stage, holding calls with food scientists and co-manufacturers.
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