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Once Upon a Farm

eCommerce & Marketplaces · Berkeley, United States · Founded 2015 · IPO 2026

Creates quality, eco-friendly and nutritious baby food products for children MoreLess

Once Upon a Farm is a company dedicated to providing organic, nutrient-rich meals and snacks for babies, toddlers, and young children. Operating in the organic food market, the company targets health-conscious parents who seek high-quality, convenient food options for their children. The business model revolves around a subscription service that allows customers to customize and receive boxes of refrigerated pouches, oat bars, and frozen meals directly to their homes. Revenue is generated through direct sales on their website and subscription plans, ensuring a steady stream of income. The company emphasizes its commitment to organic farming practices and clean label certifications, ensuring minimal exposure to pesticides and harmful chemicals. By focusing on the first 1,000 days of a child's life, Once Upon a Farm aims to promote palate development, reduce picky eating, and encourage overall health and well-being. Keywords: organic, baby food, toddler meals, kids snacks, subscription service, clean label, nutrient-rich, refrigerated, frozen meals, health-conscious.

Valuation $500M–1B
Revenue $100–500M
Headcount 100–500
Total funding $50–100M

Talent graph

Once Upon a Farm's talent

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Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Once Upon a Farm's cap table

Sourced from Dealroom's funding and investor records.

Series A 2 investors entered at this stage
Cambridge Companies
CAVU Consumer Partners
Series B+ 5 investors entered at this stage
John Foraker
Beechwood Ventures
Jennifer Garner
S2G Investments
Cassandra Curtis

Global footprint

Where Once Upon a Farm has talent and traffic

Workforce by country
7 countries with
team presence
🇺🇸 United States91.8%
🇱🇰 Sri Lanka3.4%
🇨🇭 Switzerland2%
🇨🇦 Canada0.7%
🇮🇷 Iran0.7%
Top 5 of 7 shown
Web traffic by country
300K monthly visits
across markets
🇺🇸 United States92.6%
🇬🇧 United Kingdom2%
🇨🇦 Canada1.4%
🇮🇩 Indonesia0.6%
🇮🇳 India0.4%
Top 5 markets shown

Market sentiment

What the market is saying about Once Upon a Farm

An AI-synthesized read of the highest-engagement posts about Once Upon a Farm on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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