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COMPANY PROFILE

[x+1]

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[x+1] Origin is the only marketing platform rated a Leader by Forrester Research in DSP + DMP technology.

New York City, United StatesFounded 1999Other B2B Software
Valuation $0–100M Latest valuation · 2011
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for [x+1] and the history behind them.

At a glance

Status
Acquired
Founded
1999
Headquarters
New York City, United States
Employees
72
Open positions
None listed
Dealroom signal
23.7/100
Sector
Other B2B Software, Adtech, Analytics, Social, Advertising, Social Media, Data Analytics, Research, Search Engine, Community, Branding, Consulting Services, Investing
Business model
SaaS
Client focus
b2b
Investment activity
2 companies, latest Jul 2013
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning [x+1].

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Aug 2014 $0 RocketFuel
DEBTDebt Apr 2013 $17M Undisclosed
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

[x+1] website traffic

Latest recorded traffic for [x+1] is 270 monthly website visits, up 92.9% over the last three months. [x+1]'s team grew 0% over the past year.

Latest monthly visits270 3-month web change+92.9% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • Hudson Ventures
  • Advanced Technology Ventures
  • Blue Chip Venture Company
  • Intel Capital

Series B and later1 investor entered at this stage

  • Westward Capital Management

Other known investors1 additional known investor

  • RocketFuel
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about [x+1] on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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