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[x+1]
[x+1] Origin is the only marketing platform rated a Leader by Forrester Research in DSP + DMP technology.
At a glance
- Status
- Acquired
- Founded
- 1999
- Headquarters
- New York City, United States
- Employees
- 72
- Open positions
- None listed
- Dealroom signal
- 23.7/100
- Sector
- Other B2B Software, Adtech, Analytics, Social, Advertising, Social Media, Data Analytics, Research, Search Engine, Community, Branding, Consulting Services, Investing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 2 companies, latest Jul 2013
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning [x+1].
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2014 | $0 | — | RocketFuel | — |
| DEBT✓Debt | Apr 2013 | $17M | — | Undisclosed | — |
Growth signals
Latest recorded traffic for [x+1] is 270 monthly website visits, up 92.9% over the last three months. [x+1]'s team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
- HVHudson Ventures
- AVAdvanced Technology Ventures
Blue Chip Venture Company
Intel Capital
Series B and later1 investor entered at this stage
- WMWestward Capital Management
Other known investors1 additional known investor
RocketFuel
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about [x+1] on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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