True Motion

TrueMotion was founded in 2012 by Brad Cordova and Joe Adelmann, initially under the name Censio. The company rebranded to TrueMotion in 2016. A significant milestone in the company's trajectory occurred in June 2021, when it was acquired by Cambridge Mobile Telematics (CMT), a prominent player in the telematics sector. Following the acquisition, the combined entity continued to operate under the Cambridge Mobile Telematics name. Scott Griffith, who was the CEO of TrueMotion, transitioned to the role of CEO for the newly merged company. The company specializes in mobile telematics, providing a data and analytics platform primarily for the auto insurance industry. Its business model centers on supplying insurers with technology to power usage-based insurance (UBI) programs. This is achieved through a Software-as-a-Service (SaaS) model, where insurers pay for access to the platform and its data processing capabilities. The platform utilizes smartphone sensors, machine learning, and data science to collect and analyze driving behavior. It can identify when a person is driving and assess behaviors such as distracted driving, hard braking, and speeding. The core service revolves around its mobile telematics platform, which insurers can integrate into their own mobile applications. This allows them to offer digital insurance programs that reward safer driving habits. The data gathered provides insurers with a more accurate risk profile for individual drivers, moving away from traditional metrics like age and credit score. Beyond UBI, the technology supports features like crash detection, which can automatically alert emergency services, and provides detailed feedback to drivers to help them improve their safety on the road. This rich data also finds applications in claims processing and fleet management programs. Keywords: mobile telematics, usage-based insurance, data analytics, auto insurance, driver behavior, smartphone sensors, risk assessment, crash detection, distracted driving, fleet management