Tise

Tise is a Norwegian software company that operates a social, mobile-first marketplace focused on second-hand fashion and interior goods. Founded in Oslo in 2014 by Eirik Rime (CEO) and Axel Franck Næss (CTO), the platform was developed to address the environmental impact of the fast-fashion industry by making the buying and selling of used items more accessible, engaging, and inspiring. The application, which officially launched in 2016, targets Gen Z and Millennial consumers with a user experience that merges elements of Instagram and traditional classifieds.

The platform operates primarily in the Nordic markets—Norway, Sweden, Denmark, and Finland—where it has established a significant user base, boasting over 2.5 million registered users. The business model centers on creating a seamless and secure transaction process. While the app is free to download and use for listing items, revenue is generated through integrated payment and shipping solutions, which provide security for both buyers and sellers. This structure facilitates a safe exchange, differentiating it from less structured peer-to-peer marketplaces. The company has successfully raised a total of $45 million over several funding rounds, with its latest Series C round in July 2022 securing $20 million. This round attracted strategic investors such as eBay Ventures, Nysnø Climate Investments, and Bring Ventures, alongside existing backers like VNV Global, highlighting investor confidence in its mission to promote a circular economy.

The Tise app is designed to be highly social and visual. Users create profiles, follow others, and can 'like' and comment on listings, similar to a social media platform. Items can be discovered by scrolling through a personalized feed or by using specific filters for categories, brands, location, and price. This approach aims to make second-hand shopping a fun and inspirational activity rather than a chore. To encourage sustainable habits, the platform incentivizes community growth and usage. Since its launch, over 6.5 million items have been sold through the app, demonstrating its impact on promoting reuse and extending the lifecycle of consumer goods. With the fresh capital, Tise plans to solidify its leading position in the Nordics and explore expansion into larger European markets.

Keywords: second-hand fashion, circular economy, mobile marketplace, peer-to-peer sales, sustainable consumption, pre-loved clothing, social commerce, recommerce, Nordic startup, online marketplace, used goods, resale app, fashion technology, green-tech, Eirik Rime, Axel Franck Næss, sustainable living, Gen Z shopping, second-hand furniture, circular fashion