Product Reports Resources Pricing Login Book a demo

Swap.com

eCommerce & Marketplaces · Bolingbrook, United States · Founded 2012

Online pre-owned clothing platform with a mission to become the largest online consignment and thrift store in the world, helping customers to shop sustainability by choosing secondhand first MoreLess

Swap.com is an innovative online thrift and consignment store that caters to budget-conscious shoppers looking for quality secondhand apparel. The company serves a diverse clientele, including men, women, and children, making it a go-to destination for families seeking affordable fashion. Operating in the secondhand clothing market, Swap.com offers a wide range of pre-owned items from popular brands at prices up to 90% off retail.

The business model of Swap.com revolves around providing a hassle-free shopping experience for secondhand clothing. Customers can easily browse through a vast selection of hand-inspected items, ensuring they receive quality products. The company generates revenue through the sale of these secondhand items, leveraging the growing trend of sustainable fashion and the increasing demand for affordable clothing options.

Swap.com also offers a consignment service, allowing individuals to sell their gently used clothing through the platform. This not only provides an additional revenue stream for the company but also encourages a circular economy by keeping millions of items out of landfills. The company’s commitment to sustainability and affordability resonates with environmentally conscious consumers and those looking to save money on fashion.

In summary, Swap.com is a leading online thrift and consignment store that offers affordable, high-quality secondhand apparel for the entire family. By focusing on sustainability and customer satisfaction, the company has carved out a niche in the secondhand clothing market, making it easier than ever for shoppers to find great deals on pre-owned fashion.

Keywords: online thrift store, secondhand apparel, affordable fashion, consignment, sustainable fashion, quality inspected, family clothing, budget-friendly, circular economy, pre-owned clothing.

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Swap.com and the history behind them.

Company overview

Swap.com company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2012
Headquarters
Bolingbrook, United States
Employees
120
Open positions
None listed
Dealroom signal
86.7
client focusb2csub industryApparelbusiness modelMarketplace & ecommerceindustryFashionsectorWaste ReductionsectorSecond HandsectorSustainable Development GoalssectorClimate TechsectorNordic Rising Star 2022sectorTop 50 Nordic Rising Star 2022 FinlandsectorCircular EconomysectorHard TechsectorHorizon Europe

Valuation & funding

Swap.com funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES CEquity / VC Dec 2016 $20M $80M Innovestor · eEquity
SERIES BEquity / VC Jul 2015 $5M $20M Loudspring · Finnvera Venture Capital
GRANTOther financing Mar 2015 $1.4M European Innovation Council
SERIES AEquity / VC Dec 2014 $4M $16M Jaan Tallinn · Loudspring
SEEDEquity / VC Jan 2014 $1.5M $6M Undisclosed
ANGELEquity / VC Jul 2012 Undisclosed
ANGELEquity / VC Oct 2009 Undisclosed
ANGELEquity / VC Sep 2008 Undisclosed
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $10M 0% 123
2025 $10M 0% 112
2024 $10M 0% 82
2023 $10M +24.1% 90
2022 $8.2M -15% 79
2021 $9.7M 0% 60
2020 $9.7M 66
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Swap.com website traffic

Latest recorded traffic for Swap.com is 8K monthly website visits, down 50% over the last three months. Swap.com's team grew 7.1% over the past year.

Latest monthly visits8K 3-month web change-50% 1-year team growth+7.1%
Monthly website visits126 observations · Jan 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Swap.com compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Swap.com's talent

Book a demo to see the people
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Swap.com's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
European Innovation Council
Series A 3 investors entered at this stage
Jaan Tallinn
Loudspring
Finnvera Venture Capital
Series B+ 2 investors entered at this stage
eEquity
Innovestor
Other known 1 additional known investor
GLD Invest

Global footprint

Where Swap.com has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States81.8%
🇲🇽 Mexico9.1%
🇨🇦 Canada9.1%
3 countries shown

In the news

Latest news about Swap.com

Recent press, funding announcements, and product moves mentioning Swap.com — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Swap.com

An AI-synthesized read of the highest-engagement posts about Swap.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Swap.com’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.