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Swap.com
eCommerce & Marketplaces · Bolingbrook, United States · Founded 2012
Online pre-owned clothing platform with a mission to become the largest online consignment and thrift store in the world, helping customers to shop sustainability by choosing secondhand first MoreLess
Swap.com is an innovative online thrift and consignment store that caters to budget-conscious shoppers looking for quality secondhand apparel. The company serves a diverse clientele, including men, women, and children, making it a go-to destination for families seeking affordable fashion. Operating in the secondhand clothing market, Swap.com offers a wide range of pre-owned items from popular brands at prices up to 90% off retail.
The business model of Swap.com revolves around providing a hassle-free shopping experience for secondhand clothing. Customers can easily browse through a vast selection of hand-inspected items, ensuring they receive quality products. The company generates revenue through the sale of these secondhand items, leveraging the growing trend of sustainable fashion and the increasing demand for affordable clothing options.
Swap.com also offers a consignment service, allowing individuals to sell their gently used clothing through the platform. This not only provides an additional revenue stream for the company but also encourages a circular economy by keeping millions of items out of landfills. The company’s commitment to sustainability and affordability resonates with environmentally conscious consumers and those looking to save money on fashion.
In summary, Swap.com is a leading online thrift and consignment store that offers affordable, high-quality secondhand apparel for the entire family. By focusing on sustainability and customer satisfaction, the company has carved out a niche in the secondhand clothing market, making it easier than ever for shoppers to find great deals on pre-owned fashion.
Keywords: online thrift store, secondhand apparel, affordable fashion, consignment, sustainable fashion, quality inspected, family clothing, budget-friendly, circular economy, pre-owned clothing.
Company overview
Swap.com company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2012
- Headquarters
- Bolingbrook, United States
- Employees
- 120
- Open positions
- None listed
- Dealroom signal
- 86.7
Valuation & funding
Swap.com funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Dec 2016 | $20M | $80M | Innovestor · eEquity | ↗ |
| SERIES B✓Equity / VC | Jul 2015 | $5M | $20M | Loudspring · Finnvera Venture Capital | — |
| GRANT✓Other financing | Mar 2015 | $1.4M | — | European Innovation Council | — |
| SERIES A✓Equity / VC | Dec 2014 | $4M | $16M | Jaan Tallinn · Loudspring | — |
| SEED✓Equity / VC | Jan 2014 | $1.5M | $6M | Undisclosed | — |
| ANGEL✓Equity / VC | Jul 2012 | Undisclosed | — | ||
| ANGEL✓Equity / VC | Oct 2009 | Undisclosed | — | ||
| ANGEL✓Equity / VC | Sep 2008 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $10M | 0% | 123 |
| 2025 | $10M | 0% | 112 |
| 2024 | $10M | 0% | 82 |
| 2023 | $10M | +24.1% | 90 |
| 2022 | $8.2M | -15% | 79 |
| 2021 | $9.7M | 0% | 60 |
| 2020 | $9.7M | — | 66 |
Growth signals
Swap.com website traffic
Latest recorded traffic for Swap.com is 8K monthly website visits, down 50% over the last three months. Swap.com's team grew 7.1% over the past year.
Comparisons
Swap.com compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Swap.com's talent
Source: Dealroom Talent Intelligence.
Investors
7 investors on Swap.com's cap table
Sourced from Dealroom's funding and investor records.







Global footprint
Where Swap.com has talent and traffic
team presence
In the news
Latest news about Swap.com
Recent press, funding announcements, and product moves mentioning Swap.com — open to read from the original sources.
Market sentiment
What the market is saying about Swap.com
An AI-synthesized read of the highest-engagement posts about Swap.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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