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So Fresh

Energy · Pleasant Prairie, United States · Founded 2018

Developed food saving packaging materials that eliminate moldy food waste MoreLess

SoFresh, Inc. is dedicated to combating food waste in the United States and globally through innovative packaging solutions. The company specializes in organic mold inhibiting film technology that allows food to stay fresh longer with minimal or no preservatives, thus reducing the need for refrigeration and saving costs for their clients. SoFresh serves food producers, wholesalers, and retailers by providing products that naturally extend the shelf life of various foods, thereby extending the consumable life for consumers. The business operates in the food preservation market and follows a B2B (business-to-business) model, generating revenue through the sale of its specialized packaging products. By focusing on reducing food spoilage and waste, SoFresh not only helps its clients save money but also contributes to environmental sustainability.

Keywords: food preservation, mold inhibiting, organic technology, shelf life extension, cost-saving, B2B, packaging solutions, food waste reduction, refrigeration reduction, sustainability.

Company overview

So Fresh company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
Pleasant Prairie, United States
Employees
6
Open positions
None listed
Dealroom signal
85.5
client focusb2bsub industryInnovative Foodbusiness modelManufacturingsectorPackagingsectorWaste ReductionsectorFood WastesectorSustainable PackagingsectorSustainable Development GoalssectorClimate TechsectorCircular EconomysectorHard TechindustryFoodindustryEnergy

Valuation & funding

So Fresh funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Aug 2022 $13M $54M Undisclosed
SEEDEquity / VC Aug 2022 $3.3M $13M Valor Equity Partners
GRANTOther financing Nov 2020 $500K Grow-NY
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 6
2025 5
2024 5
2023 9
2022 8
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

So Fresh website traffic

Latest recorded traffic for So Fresh is 18K monthly website visits, down 33.3% over the last three months. So Fresh's team grew 20% over the past year.

Latest monthly visits18K 3-month web change-33.3% 1-year team growth+20%
Monthly website visits74 observations · Feb 2020–Jul 2026
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Comparisons

So Fresh compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

So Fresh's talent

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Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on So Fresh's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Other known 1 additional known investor
BrightStar Wisconsin Foundation

Global footprint

Where So Fresh has talent and traffic

Workforce by country
2 countries with
team presence
🇪🇬 Egypt50%
🇺🇸 United States50%
2 countries shown

In the news

Latest news about So Fresh

Recent press, funding announcements, and product moves mentioning So Fresh — open to read from the original sources.

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Market sentiment

What the market is saying about So Fresh

An AI-synthesized read of the highest-engagement posts about So Fresh on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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