Fresh Inset

Fresh Inset, operating under the brand Vidre, specializes in delivering innovative post-harvest freshness protection for fruits and vegetables through its 1-MCP sticker system. The company targets agricultural producers, distributors, and retailers who seek to extend the shelf life of their produce, thereby reducing food waste and improving product quality. Fresh Inset operates in the agritech market, leveraging advanced technology to deliver the 1-MCP molecule, which inhibits the plant hormone ethylene responsible for accelerating aging in fruits and vegetables. The business model revolves around selling these 1-MCP stickers to clients who benefit from reduced spoilage and enhanced produce quality. Revenue is generated through direct sales of the product to various stakeholders in the agricultural supply chain.

Keywords: 1-MCP, post-harvest, freshness, ethylene, agritech, food waste, produce quality, agricultural supply chain, sticker system, shelf life.