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Percolate
Marketing · New York City, United States · Founded 2011
Percolate | Complete Marketing Software for Global Brands MoreLess
Percolate is a leading Content Marketing Platform designed to enhance visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. Founded in 2011 by Noah Brier and James Gross, Percolate serves some of the largest brands in the world, including United Airlines, Cisco, Microsoft, Electronic Arts, and Bosch. The company operates in the enterprise marketing sector, providing software solutions that help brands create a coordinated customer experience, reduce production costs, and understand the impact of their marketing efforts.
Percolate's business model revolves around offering a subscription-based software service to large enterprises. The platform integrates various marketing functions, allowing companies to streamline their marketing operations and improve efficiency. Revenue is generated through subscription fees, which vary based on the scale and specific needs of the client.
Percolate's target clients are large enterprises across various industries such as technology, financial services, insurance, retail, PR communications, industrial, healthcare, and consumer packaged goods (CPG). The company has a global presence with offices in New York, San Francisco, London, and Denver.
Keywords: Content Marketing, Enterprise Software, Marketing Coordination, Campaign Management, Customer Experience, Production Cost Reduction, Marketing Impact, Global Brands, Subscription Service, Marketing Technology.
Company overview
Percolate company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 36
- Open positions
- None listed
- Dealroom signal
- 62.7
Valuation & funding
Percolate funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2019 | $0 | — | Seismic | ↗ |
| SERIES DOther financing | Mar 2019 | $32M | $128M | Notable Capital · Sequoia · Lightspeed Financial · Capital IP Investment Partners | — |
| SERIES COther financing | May 2015 | $40M | $160M | Sequoia · Slow Ventures · Lerer Hippeau · Lightspeed Venture Partners | — |
| SERIES BOther financing | Mar 2014 | $24M | $96M | First Round Capital · Notable Capital · Transmedia Capital · WPP Ventures | — |
| SERIES AOther financing | Nov 2012 | $9M | $36M | First Round Capital · Advancit Capital · Lerer Hippeau · Notable Capital | — |
| SEEDOther financing | Dec 2011 | SV Angel · Slow Ventures · Rick Webb · Dave Morin | — |
Growth signals
Percolate website traffic
Latest recorded traffic for Percolate is 4K monthly website visits, down 60% over the last three months. Percolate's team grew 0% over the past year.
Comparisons
Percolate compared with similar companies
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Talent graph
Percolate's talent
Source: Dealroom Talent Intelligence.
Investors
17 investors on Percolate's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Global footprint
Where Percolate has talent and traffic
team presence
In the news
Latest news about Percolate
Recent press, funding announcements, and product moves mentioning Percolate — open to read from the original sources.
Market sentiment
What the market is saying about Percolate
An AI-synthesized read of the highest-engagement posts about Percolate on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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