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Minimalist Beauty
Wellness Beauty · West Hollywood, United States · Founded 2019
Reimagines luxury beauty by making it clean, well-edited, and accessible MoreLess
Merit Beauty is a startup operating in the cosmetics industry, specifically targeting the niche market of minimalist beauty. The company offers a range of luxury, minimalist makeup products, including matte eye color, tinted lip oil, and complexion-perfecting sticks. The products are designed to be simple, effective, and high-quality, appealing to consumers who prefer a less-is-more approach to beauty.
Merit Beauty's business model is primarily e-commerce, selling products directly to consumers through its website. The company offers free shipping for orders over $75, providing an incentive for customers to increase their purchase size. Additionally, the company offers free shipping on every first order, which can attract new customers and encourage them to try out the products.
The company's products are vegan and cruelty-free, which aligns with the increasing consumer demand for ethical and sustainable beauty products. Furthermore, the products are reusable, washable, and made to last, further emphasizing the company's commitment to sustainability.
Merit Beauty operates in the luxury segment of the beauty market, offering premium products at a higher price point. This allows the company to generate significant revenue per unit sold. The company's focus on minimalist beauty also sets it apart from competitors, as it caters to a specific consumer preference that is not widely catered to in the beauty industry.
Keywords: Minimalist Beauty, Luxury Cosmetics, E-commerce, Vegan, Cruelty-Free, Sustainable, Premium Price Point, Direct-to-Consumer, Free Shipping, Niche Market.
Company overview
Minimalist Beauty company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- West Hollywood, United States
- Employees
- 442
- Open positions
- 8
- Dealroom signal
- 86.5
Valuation & funding
Minimalist Beauty funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VC✓Equity / VC | Jul 2026 | $0 | — | SEMCAP | ↗ |
| SERIES A✓Equity / VC | Sep 2021 | $20M | $80M | Marcy Venture Partners · L Catterton · Sonoma Brands | — |
| OtherOther financing | Jan 2020 | $0 | — | Sonoma Brands | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $140M | 0% | 449 |
| 2025 | $140M | 0% | 382 |
| 2024 | $140M | — | 307 |
| 2023 | — | — | 274 |
| 2022 | — | — | 93 |
| 2021 | — | — | 63 |
Growth signals
Minimalist Beauty website traffic
Latest recorded traffic for Minimalist Beauty is 980K monthly website visits, up 3.2% over the last three months. Minimalist Beauty's team grew 15.7% over the past year.
Hiring
Open positions at Minimalist Beauty
Current openings linked to this company in Dealroom.
Comparisons
Minimalist Beauty compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
Minimalist Beauty's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Minimalist Beauty has talent and traffic
team presence
In the news
Latest news about Minimalist Beauty
Recent press, funding announcements, and product moves mentioning Minimalist Beauty — open to read from the original sources.
Market sentiment
What the market is saying about Minimalist Beauty
An AI-synthesized read of the highest-engagement posts about Minimalist Beauty on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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