L
LA BOUCHE ROUGE
eCommerce & Marketplaces · Paris, France · Founded 2017
Defining a new standard in pure, sustainable beauty MoreLess
La Bouche Rouge Paris is a luxury beauty brand specializing in serum-infused makeup formulas that are both effective and eco-friendly. The company operates its own laboratory in France, ensuring high-quality products free from petrochemicals, toxins, plastic powders, microplastics, silicones, beeswax, and preservatives. La Bouche Rouge Paris targets environmentally conscious consumers who value sustainability and high-end craftsmanship. The brand's unique selling proposition includes refillable fine leather cases handmade from upcycled leathers by Les Tanneries du Puy, allowing customers to personalize their beauty essentials with initials and choose from a variety of colors. The business model revolves around direct-to-consumer sales through its website, offering products like lipsticks, mascaras, blushes, and highlighters. Revenue is generated through the sale of these premium products and their customizable, refillable cases. The market it operates in is the luxury beauty and skincare industry, with a focus on sustainable and ethical practices.
Keywords: luxury, serum-infused, eco-friendly, refillable, leather cases, sustainable, French craftsmanship, personalized, high-quality, direct-to-consumer.
Company overview
LA BOUCHE ROUGE company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Paris, France
- Employees
- 27
- Open positions
- None listed
- Dealroom signal
- 65.0
Valuation & funding
LA BOUCHE ROUGE funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Oct 2023 | $0 | — | Beauty Brands Global | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $11M | $44M | Mirabaud Asset Management · Chalhoub Group · Bpifrance | — |
| SEED✓Equity / VC | Sep 2020 | $2.8M | $11M | Bpifrance | — |
| SUPPORT PROGRAM✓Other financing | Jul 2017 | $0 | — | HEC Paris Incubator · HEC Paris | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
LA BOUCHE ROUGE website traffic
Latest recorded traffic for LA BOUCHE ROUGE is 16K monthly website visits, up 14.3% over the last three months. LA BOUCHE ROUGE's team declined 27% over the past year.
Comparisons
LA BOUCHE ROUGE compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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 IndiegogoGlobal crowdfunding platform |
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 KooveeProduces and markets edible and biodegradable cutlery |
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Talent graph
LA BOUCHE ROUGE's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where LA BOUCHE ROUGE has talent and traffic
team presence
In the news
Latest news about LA BOUCHE ROUGE
Recent press, funding announcements, and product moves mentioning LA BOUCHE ROUGE — open to read from the original sources.
Market sentiment
What the market is saying about LA BOUCHE ROUGE
An AI-synthesized read of the highest-engagement posts about LA BOUCHE ROUGE on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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