Underdog

Underdog is a French company that reconditions and sells used household appliances. The company's goal is to provide a second life to discarded items such as washing machines, dryers, and dishwashers. Underdog sources its appliances, repairs and refurbishes them, and then sells them through its website, underdog.shop, and a physical store in Nantes.

The business model is centered around the circular economy, aiming to reduce waste and offer affordable alternatives to new appliances. Customers can purchase products from major brands at discounts of up to 50% compared to new items. All reconditioned appliances come with a 2-year warranty, and the company offers delivery and installation services.

Underdog primarily serves consumers in France who are looking for cost-effective and environmentally friendly home appliances. By professionalizing the refurbishment process, the company seeks to build trust in the second-hand market and establish itself as a leading provider of reconditioned white goods.

Keywords: reconditioned appliances, circular economy, e-commerce, home goods, appliance repair, sustainability, retail, consumer electronics, refurbishment, warranty