M
Mercadoni
Was an on-demand grocery and essentials delivery platform in Latin America
About Mercadoni
Mercadoni was a Colombian on-demand grocery and essentials delivery company, founded in 2015 and headquartered in Bogotá. It connected customers with supermarkets and specialty stores through a mobile app and a network of personal shoppers, and also operated in other Latin American markets including Mexico.
The company raised venture funding, including a US$6.2 million Series A led with Axon Partners Group and a later US$9 million investment involving Movile. Operations later stopped. According to the Colombian mercantile registry (RUES open data), Internet Services Latam SAS (NIT 900839095), the 2015 Bogotá entity associated with Mercadoni, has registration status CANCELADA, with cancellation date 23 January 2025. A related entity, Mercadoni Col S.A.S - En Liquidacion (NIT 901173475), appears in the registry under a dissolved name. Some of the founding team subsequently built Instaleap, a separate last-mile software company.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Bogotá, Colombia
- Employees
- 19
- Open positions
- None listed
- Dealroom signal
- 60.5/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, Groceries, Supermarket, Food Delivery Platform
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- B2C
- Investment activity
- 1 company, latest Apr 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
News
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Open roles
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2018 | $9M | $36M | Grupo Pegasus · Axon Partners Group · Movile | — |
| SERIES A✓Equity / VC | Jun 2017 | $6.2M | $25M | Axon Partners Group | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mercadoni is 920 monthly website visits, up 217.2% over the last three months. Mercadoni's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Mercadoni in the Bogotá ecosystem
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Axon Partners Group
Series A2 investors entered at this stage
Grupo Pegasus
Movile
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mercadoni on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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